The tech industry is paving the way for unconventional career opportunities, notably in the realm of professional dating app swiping. One of the key players in this field is 38-year-old Andrew Boese, working as a ghostwriter for Vida Select. His job is essentially to manage multiple accounts on various dating platforms for his clients, requiring him to execute a blend of psychology, marketing, and communication skills.
Boese’s role extends from devising profiles to initiating conversations with potential love interests. Adaptability is key as he takes on various personas tailored to his clients’ unique interests. All the while, he ensures ethical boundaries are maintained with no personal information of clients being disclosed.
Boese stumbled upon this unique career path through a job ad for a creative writing position.
Outsourcing love: Professional dating app management
It quickly turned into a rewarding journey both professionally and personally, providing him flexibility and the opportunity to work remotely.
Vida Select, the brainchild of Scott Valdez, was carved out of personal experiences and the actionable niche of outsourcing routine tasks. Starting with a mere ad on Craigslist, the venture has burgeoned into a hefty multi-million-dollar enterprise employing over 100 individuals.
The company employs 36 ghostwriters who are compensated on an hourly basis. Their wages are determined considering factors such as cost of living and their level of expertise. Guiding the team is the company’s leader, Cam Smith, who continually strives to refine their skills and encourage them to accurately mirror the clients’ style and tone.
Vida Select’s established niche within the matchmaking industry can primarily be attributed to their strategy of withholding specific revenue details and imposing high annual fees. The overall global matchmaking industry rakes in about $1.2 to $1.5 billion, nearly 40% of which is generated within the United States alone. This statistic underpins the growing trend of ‘outsourced dating,’ further opening avenues for digital innovation in our everyday lives.
